Cirque du Soleil did not want to miss out on the opportunity to celebrate these 25 years with the same magical and joyful spirit with which it landed in Spain in 1998, announcing the return of its most iconic production and the first to be seen here, Alegría. An all-time classic that is presented again in Spain, reinvented so that a new generation falls in love with this show and that its longtime lovers continue to love it like the first day. It is the first time in the history of Cirque du Soleil that a show will tour our country for fourteen months, starting in Madrid (from November 15, 2023) and Barcelona (from February 10, 2024) and visiting five more cities to be announced soon.
Focus we are in charge of coordinating the communication and marketing campaign of the tour. Our team and the international team of Cirque du Soleil have worked to carry out the press and public relations at the state level, and the management and contracting of online and offline media, as well as the coordination and production of the premieres in Barcelona and Alicante.